Lachlan Gepp Headshot

Lachlan Gepp

Special Counsel

Call Lachlan +61 2 8915 1038
Call Lachlan +61 409 369 725

"The gambling, sports and media industries are highly competitive and nuanced. I support my clients in these industries to secure optimal commercial outcomes and navigate complex regulatory risks. "

Businesses in the gambling, sports and media industries face into complex and risky decisions every day. Lachlan is an expert advisor and problem solver for these businesses across operational, intellectual property and media rights matters to ensure they achieve the best commercial outcome in highly competitive markets.

Lachlan’s clients also lean on his advice to navigate complex regulatory issues and engagements, including those involving key Australian gambling, money-laundering, media/advertising and consumer regulators. Lachlan has significant experience supporting clients in commercial and intellectual property disputes in the Federal Court of Australia and state Supreme Courts.

Lachlan’s advice to his clients is always pragmatic and is given with a close eye on broader business strategy and objectives. This approach is Lachlan’s winning differentiator, and he brings a unique insight to his client’s problems with deep in-house counsel experience leading the legal team at a major Australian sporting code and the country’s largest online wagering operator.

Media rights and broadcasting — advised online wagering operators to negotiate and agree various multi-million-dollar media rights, streaming and sponsorship agreements with racing/major sporting code partners including Australian Football League, National Rugby League, Racing Victoria, Racing NSW, Greyhound Racing Victoria and Sky Racing. Advised major Australian sporting code on multiple billion-dollar television and broadcast rights arrangements for rugby league with Channel 9, Foxtel and domestic and international streaming partners.

Intellectual property — advised and supported online wagering operators and sporting codes on litigation and regulatory action to protect and enforce their intellectual property rights, including broadcast rights and trade mark portfolios. Significant experience advising other major clients in sports/racing and media industries in relation to protecting and exploiting their intellectual property rights against infringement including Seven West Media, Singtel Optus group, Telstra, National Rugby League and Nova.

Gambling regulation — advised online wagering operators on litigation and regulatory response to sensitive investigative proceedings with ACMA, ASIC, NTRC, NSW Liquor & Gaming, VGCCC and other state based wagering regulators.

Anti-money laundering and consumer litigation — advised and supported a major Australian online wagering operator on an AUSTRAC appointed external audit of its anti-money laundering processes and compliance under the AML/CTF Act and enforcement mitigation strategy. Managed litigation in Federal Court of Australia for a major Australian online wagering operator defending claims from high-value former customers alleging unconscionability and negligence.

Technology supply arrangements — advised a major Australian online wagering operator on critical technology supply arrangements for betting platform/data requirements and cloud storage, including OpenBet Technologies, Amazon Web Services and Betmakers.

Sports sponsorship and venue agreements — prepared and negotiated critical commercial contracts for a major Australian sporting code, including multi-million-dollar naming rights sponsorship agreements and venue-hire agreements for the staging of national entertainment events including the National Rugby League Grand Final and State of Origin.

Committees and memberships

Member, Intellectual Property Society of Australia and New Zealand (IPSANZ)

Member, Australia and New Zealand Sports Law Association (ANZSLA)






Master of Laws (High Distinction), University of Melbourne

Bachelor of Laws, University of Notre Dame Australia

Bachelor of Arts, University of Western Australia