"The gaming and gambling industry is subject to a very complex regulatory framework where law and policy overlap (and at times, conflict). I work with my clients to navigate this framework, as it undergoes fundamental change, to create solutions that are both commercial and practical."
Shanna works closely with both local and international companies on all regulatory and commercial matters relating to the conduct of their business within the gambling and gaming industries.
She advises various gambling operators, media, entertainment and technology companies and affiliates on the evolving Australian legal landscape relating to gambling and gaming, with clients ranging from start-ups to large multinationals.
Shanna’s practice focuses particularly on regulatory and policy advices, licensing and compliance issues, and general commercial matters. The diverse legal and commercial issues that arise in this context require me to advise across a broad range of areas of law, including legal issues relating to gambling, consumer protection, advertising and marketing campaigns (including sponsorships), privacy, intellectual property, e-commerce and technology.
Shanna is an active participant in the gaming and gambling industry, which involves speaking at conferences (including Legalwise and the EGR Australia Summit) and co-authoring chapters and articles in industry publications (such as the Gambling Law Review) relating to current legal issues affecting the gambling industry.
Shanna also advises a range of the firm’s clients on promotional campaigns (including trade promotions) and modern slavery matters.
Gambling operators — advised various clients generally on the conduct of a gaming/gambling business in Australia and overseas under applicable laws, including gambling law, Australian Consumer Law and legal issues relating to advertising, sponsorships, privacy, intellectual property, e-commerce and general commercial arrangements. Clients include local and global gambling operators, gaming machine suppliers, software developers and media, entertainment and technology companies.
New technologies — advised on, and assisting with, the introduction in Australia by new market entrants of innovative gaming products utilising new technologies in non-traditional applications requiring consideration of not just gambling law but also other legal areas, such as environmental, consumer and technology law. Clients include international charitable lottery operators and technology companies.
Concepts — assisted in the conceptualisation of products and services with potential gambling law implications (including, for example, TV program and app concepts). Clients include leading global media, entertainment and leisure multinationals.
Dabble — provided gambling regulatory advice to Dabble in connection with its capital raising and shareholder sale facility, which included an investment by Tabcorp of $33million.
Everi Technologies — advised NYSE-listed Everi Holdings, Inc. Everi on the $33 million acquisition of the shares in the eCash Group, being a payment systems and cash management technology provider, and certain assets (including game development technology and intellectual property) of the Atlas Group, being a developer and provider of proprietary gaming content and products. This advice included filing applications in various Australian States and Territories for gaming machine supplier licences, as well as general regulatory advice.
Mergers and acquisitions — advised numerous local and international parties (including gambling operators and private equity firms) in connection with acquisitions and investments in the gambling sector.
Modern slavery — advised on modern slavery requirements and assisting with the preparation and implementation of policies, procedures and other documents to ensure compliance with modern slavery laws.
Starwood Capital Group — provided gambling regulatory advice to Starwood, and other lenders, in connection with the financing of Blackstone’s AUD$8.9 billion acquisition of Crown Resorts Limited.
Trade promotions — advised on, and assisting with, the conduct of trade promotions (including advertising) and preparation of relevant customer facing documents in respect of the conduct of trade promotions.
Lawyers Weekly — 30 Under 30 Award Sports and Entertainment: Finalist — 2021 & 2022
Committees and memberships
Member, Law Society of New South Wales (NSW)
Bachelor of Laws/Bachelor of Arts in Communication (Social Inquiry), University of Technology, Sydney