I don’t manage the message that my clients are seeking to communicate. Rather, I work closely with my clients, including executives, creative staff and reporters to find a way to allow them to convey their message in a way which lessens any risk.
I begin every day with the important media stories of the day, gaining an understanding of the issues that may impact upon my clients so I can react quickly when asked to advise on them.
My clients operate in the media, entertainment and advertising industries, as well as being other brand owners who I advise on a range of issues relevant to content, branding, reputation and marketing. This advice includes contractual and strategic issues, including pre-publication clearances, post publication complaints, brand development and protection, digital media and regulatory issues, such as investigations involving the Australian Competition and Consumer Commission (ACCC) and the Australian Communications and Media Authority (ACMA) as well as a range of disputes relevant to those areas, including defamation, copyright and trade marks.
I am often sought out by the media for my insight and commentary on the latest legal issues.
Clients for whom I act include the Seven West Media Group, Australian Associated Press, Sky News, The Daily Beast, Bega Cheese, The a2 Milk Company, Free TV Australia, Merivale, bet365, Lottoland, The Star, ProductReview.com.au.
Bega Cheese — acting in proceedings commenced in the Federal Court of Australia by Kraft Heinz against Bega Cheese. The dispute relates to the ownership and right to use the iconic packaging of peanut butter formerly branded “Kraft” and purchased by Bega Cheese from Mondelēz in 2017. The case involves a consideration of the nature and assignability of goodwill, copyright rights and misleading and deceptive marketing.
Media publishers — provide regular advice to a range of media publishers including Seven West Media, Australian Associated Press and Australian News Channel (Sky News) on pre-publication issues involving defamation, contempt, copyright and compliance with various publication Codes of Conduct. I also act for those media clients in disputes arising from the content published by them.
Seven West Media — act for Seven West Media in a range of litigation matters affecting the property, intellectual property and reputation of Seven West Media, including its various television interests. Most recently, I acted in proceedings against a former employee who had defrauded Seven of $7 million using fake invoices. Seven successfully applied to the Supreme Court of NSW to freeze the employee’s funds and then brought proceedings for repayment of the funds.
Lottoland — successfully acted for Lottoland Australia in Supreme Court of NSW proceedings seeking declaratory relief against a decision taken by the Australian Communications and Media Authority (ACMA). The Court declared that Lottoland’s online jackpot products are not prohibited interactive gambling services under the Interactive Gambling Act 2001, with the result that Lottoland may continue to offer its products in Australia.
IGADF Afghanistan Inquiry — acting for two members of the Australian Special Air Service Regiment (SASR) in the inquiry into rumours of possible breaches of the Laws of Armed Conflict by members of the Australian Defence Force (ADF) in Afghanistan undertaken by the Inspector General of the ADF.
Chambers and Partners — Chambers Asia-Pacific — Technology, Media and Telecommunications: Media — Australia — 2019 - 2021
Doyle’s Guide to the Australian Legal Profession — Leading Contentious Intellectual Property Lawyer - Leading — NSW — 2019 - 2021
Doyle’s Guide to the Australian Legal Profession — Leading Technology, Media and Telecommunications Lawyer - Preeminent — NSW — 2019 - 2021
Doyle’s Guide to the Australian Legal Profession — Leading Non-Contentious Intellectual Property Lawyers - Recommended — NSW — 2020
The Best Lawyers in Australia — 2020 Lawyer of the Year for Defamation and Media Law in Sydney — 2020
The Best Lawyers in Australia — Defamation and Media Law — 2020
The Best Lawyers in Australia — Entertainment Law — 2020
Committees and memberships
Member, Communications and Media Law Association (CAMLA)
Member, Computers and the Law Society
Member, Copyright Society
Member, Women’s Lawyers’ Association of NSW
Bachelor of Arts/Laws, University of New South Wales
‘Justine Munsie of Addisons is valued by one interviewee as a “highly recommended operator within the media and defamation space who brings a wealth of experience with large media clients and a very commercial approach to her matters.” Operating both nationally and internationally, she is recognised for her skill in handling litigation cases in the media sector.’