Launching Your Brand in China

As the world’s largest e-commerce retail market, China is a beacon for foreign brands. For companies looking to get online in China, there also is a lot to do offline.

At the recent International Trade Association (INTA) 2020 Annual Meeting Program, Addisons Partner, Donna Short presented in the Bringing Your Business Online in China session.

“If you’re manufacturing in China, register in China as well, otherwise someone is going to see that brand and it will be counterfeited. If you’ve filed your trademark registration with Chinese Customs, they can stop the export of counterfeits,”

Donna Short, Partner, Addisons

Read the INTA Daily News article here.

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