- Related capabilities
Addisons’ Marketing & Advertising team is trusted to represent leading and iconic Australian, global, and emerging brands.
The marketing and advertising world needs to be nimble, creative and clever to win the battle for the consumer’s pocket. Addisons enables clients to bring cutting edge concepts to market quickly, challenge competitor antics aggressively, and manage regulatory investigations effectively.
Our Marketing & Advertising team leverages expertise across a broad range of disciplines, including consumer law, intellectual property, litigation and disputes, regulatory and privacy to deliver specialist solutions tailored to meet each client’s risk appetite. Our key clients include The a2 Milk Company, Bega Group, Coca-Cola Australia, Colgate-Palmolive, Hill’s Pet Nutrition, Merivale, SC Johnson & Son and Seven West Media.
advised on investigations conducted by regulatory authorities in respect of marketing and advertising claims, including preparing responses to section 155 notices and substantiation notices issued by the ACCC.
pursued challenges by clients against competitors, and defended clients against challenges brought by competitors, both in court and through industry bodies including the Australian Association of National Advertisers (AANA) Industry Jury and the Marketing in Australia of Infant Formulas (MAIF) Complaints Committee.
advised on high-profile marketing and promotional campaigns, new product launches, and product labelling and advertising copy for clients including The a2 Milk Company, Bega Cheese, Mitsubishi Electric Australia, Norco, Sazerac Company, SC Johnson, and Subway.