Laura Hartley

Laura Hartley

Partner
Phone: +61 2 8915 1066
Mobile: +61 417 428 861

Laura Hartley is a competition, consumer law and M&A lawyer who provides strategic, commercially focused advice to leading Australian and global brands on ACCC merger clearance, competition and antitrust issues, Australian Consumer Law compliance, regulatory investigations, advertising and marketing claims, and complex corporate transactions.

Clients value Laura’s ability to combine competition and antitrust law, consumer law and Australian Consumer Law compliance, and M&A transactions and merger control. She provides practical, risk-based advice across the full range of competition and consumer law issues, with clients’ commercial objectives strongly in mind. This includes ACCC investigations, section 155 notices, substantiation notices, misleading or deceptive conduct, unfair contract terms, consumer guarantees, resale price maintenance, exclusive dealing, cartel conduct and merger clearance strategy. She is also an ACCC-approved auditor and assists clients with compliance programs, enforceable undertakings and regulatory risk management.

Laura has particular depth in food and grocery, FMCG, dairy, beverage and agribusiness, acting for major brand owners, manufacturers and suppliers across highly regulated consumer markets. Her clients also span the consumer brands & retail sector, including household and personal care, pet nutrition, electrical products, technology-enabled consumer products, advertising, marketing and manufacturing.

Clients trust Laura as a strategic adviser who invests time in understanding their business, industry, priorities and risk profile. Her advice is tailored to each client’s commercial objectives and grounded in deep experience across competition, consumer law and M&A. She is passionate about helping clients complete transactions, obtain ACCC merger clearance, manage competition law risk, substantiate product and marketing claims, respond to regulatory scrutiny and grow consumer-facing businesses with confidence.

Laura’s clients include leading global and Australian food, grocery and consumer brands such as The Coca-Cola Company, Coca-Cola Australia, Bega Cheese Limited, The a2 Milk Company, Colgate-Palmolive Company, Hill’s Pet Nutrition and Mitsubishi Electric Australia, as well as other major FMCG, household, health, electrical products, technology-enabled consumer products, advertising and marketing businesses.

The Coca-Cola Company (TCCC)

as TCCC’s longstanding strategic adviser from 2000 to date, provided commercially focused M&A and ACCC merger clearance advice on major Australian transactions, including the 2024 acquisition of the Billson’s alcoholic ready-to-drink beverage brands; the 2023 and 2022 acquisitions of various non-alcoholic drink brands in Australia, New Zealand and Fiji, including Mount Franklin, Deep Springs, L&P and Kirks from its bottling partner, Coca-Cola Europacific Partners; the 2021 sale of its 45% interest, together with its bottler, then known as Coca-Cola Amatil, in the Made Group of Companies; and the 2018 acquisition of its 45% interest in the Made Group of Companies, together with Coca-Cola Amatil.

Bega Cheese Limited

as Bega’s longstanding strategic adviser from 2009 to date, provided commercially focused competition, ACCC merger clearance, M&A and corporate advice on major transactions and regulatory matters, including Bega’s 2025 bid for Fonterra’s Australian consumer goods business; its 2025 decision to wind down Peanut Company of Australia and sell certain PCA land, buildings and equipment at Kingaroy and Tolga to Crumpton Group, with associated transition arrangements; its 2024 sale of Bega’s Leeton Juice extraction facility to Grove Juice and entry into a long-term juice supply agreement; its 2023 acquisition of the Betta Milk and Meander Valley Dairy brands from TasFoods Group Limited; its 2020 $534 million acquisition of Lion Dairy & Drinks, owners of Dairy Farmers, Yoplait, Big M, Masters, Dare and Farmers Union iced coffee; its 2018 $250 million acquisition of Saputo’s Koroit processing facility; its 2017 $460 million acquisition of various assets from Mondelez Australia, including the Vegemite and Kraft peanut butter brands; capital raisings associated with its acquisitions; its IPO in 2011; and its initial 15% investment in Warrnambool Cheese & Butter in 2010. Also represented Bega in responding to ACCC compulsory notices and advised on milk supply agreements, milk procurement practices and Dairy Code compliance, with Bega’s commercial objectives strongly in mind.

The a2 Milk Company

as a longstanding strategic adviser from 2010 to date, provided practical, risk-based advertising, marketing and food regulatory clearance advice on global and Australian campaigns. In 2016–2017, represented The a2 Milk Company in its Federal Court challenge to certain advertising of Lion Dairy & Drinks.

Colgate-Palmolive Company and Hill’s Pet Nutrition

as a strategic adviser to Colgate-Palmolive and Hill’s, provided commercially focused M&A and competition law advice in relation to Colgate-Palmolive Company’s 2025 acquisition of the Prime100 premium pet food branded business.

Mitsubishi Electric Australia

as a strategic adviser, provides commercially focused competition, consumer law and Australian Consumer Law compliance advice and training, with Mitsubishi Electric Australia’s commercial objectives, sales channels, product portfolio and regulatory risk profile in mind.

SC Johnson & Son / SC Johnson Professional

provided practical, risk-based competition and consumer law training for this leading household and professional products business, including on Australian Consumer Law issues, resale price maintenance and competition law risks relevant to sales, distribution and marketing teams.

Section 155 notices and substantiation notices

provided practical, risk-based advice to clients responding to compulsory notices and regulatory investigations by the ACCC, including matters involving allegations of cartel conduct, misuse of market power, anti-competitive agreements, false and misleading conduct and greenwashing. Advises on document review protocols, search methodologies, claim substantiation and regulatory response strategy.

Dairy Farmers Milk Co-operative

provided practical competition law advice on the re-authorisation of DFMC’s back-to-back milk purchasing policies and pricing arrangements with DFMC farmer members and Bega, including liaising with and lodging a detailed submission with the ACCC’s Competition Exemptions team. This led to the ACCC granting a further authorisation for 10 years.

Competition and consumer law compliance programs

provided practical, risk-based competition and consumer law compliance advice by designing and delivering tailored compliance programs and training for clients across FMCG, food and grocery, manufacturing, retail, advertising and marketing.

Exclusive dealing review for FMCG client

provided risk-based competition law advice on an exclusivity restraint and its rollover in a core commercial supply agreement with a retailer in 2022, 2021 and 2020. This involved assessing the purpose and effect of the restraint on competition in various FMCG markets, including analysis of market scan data and consumer behaviour data.

Cartel conduct and resale price maintenance audit for key client

provided practical compliance and risk advice through comprehensive cartel conduct and resale price maintenance audits for a key client from 2016 to date, supporting the client’s compliance initiatives and assessment of competition law risk exposure within its sales team.

Unfair contract terms redrafts

provided practical Australian Consumer Law advice by reviewing and redrafting standard form contracts, customer terms and supplier terms for clients across a wide variety of industries to address the unfair contract terms regime.

Cotton Seed Distributors

provided commercially focused competition law and regulatory advice and negotiated an enforceable undertaking between CSD and the ACCC in relation to CSD’s agency agreements, given the ACCC’s view that these may have the effect of substantially lessening competition in relevant markets.

Decathlon

provided risk-based regulatory investigation advice in relation to a section 155 notice issued by the ACCC, the subsequent ACCC investigation and Federal Court proceedings arising out of breaches of various mandatory safety standards.

KU Children’s Services

provided practical regulatory advice on a compulsory notice issued by the ACCC as part of its pricing inquiry into childcare costs.

Australian Association of National Advertisers

provided practical advice on a comprehensive review of the procedures and processes of the competitor versus competitor alternative dispute resolution process of the AANA’s AdStandards Industry Jury.

Subway Systems Australia

provided practical advertising, marketing and Australian Consumer Law advice on various advertising and marketing campaigns from 2016 to date.

Water Filters Australia

provided practical product safety and regulatory advice on various voluntary product recalls implemented as a result of the introduction of mandatory standards on button batteries.

Best Lawyers in Australia™

2025-2027 | Commercial Law

2025-2027 | Corporate Law

Lawyers Weekly – Partner of the Year Awards

2022 | Competition, Trade & Regulation — Finalist

Thomson Reuters Stand-out Lawyers

2026 | Independently rated stand-out lawyer

  • Member (and from time-to-time, Chair) of the Advertising Standards Industry Jury,
  • KU Children’s Services, Chair of the Board 2016-2021
  • Director, KU Children’s Services 2012-2021
  • Managing Partner, Addisons 2011-2016
  • Member, Competition Law Discussion Group
  • Member, Law Society of NSW
  • Bachelor of Arts (Honours)/Bachelor of Laws, University of Sydney

Experience

The a2 Milk Company
from 2010 to date, provided daily advertising and marketing clearance advice to The a2 Milk Company on its global and Australian advertising and marketing campaigns, and advising this client on food regulatory issues. In 2016 – 2017, representing The a2 Milk Company in its Federal Court challenge to certain advertising of Lion Dairy & Drinks.
Australian Association of National Advertisers
in 2022, undertook a comprehensive review of the procedures and processes of the competitor vs competitor alternative dispute resolution of the AANA’s AdStandards Industry Jury.
Bega Cheese Limited
represented Bega Cheese in 2017 in responding to a compulsory notice issued by the ACCC as part of the Federal Government’s then inquiry into the dairy industry in Australia. Advised Bega Cheese since then on its milk supply agreements and milk procurement practices to ensure compliance with the Dairy Code.
Bega Cheese Limited
obtained merger clearance from the ACCC on all its transactions including: in 2023, in its acquisition of the Betta Milk and Meander Valley Dairy brands from TasFoods Group Limited; in 2020, in relation to its $534 million acquisition of Lion Dairy & Drinks, owners of the Dairy Farmers, Yoplait, Big M, Masters and Dare and Farmers Union iced coffee brands; in 2018, in relation to its $250 million acquisition of Saputo’s Koroit processing facility; and in 2017, in relation to its $460 million acquisition of various assets from Mondelez Australia including the Vegemite and Kraft peanut butter brands.
Cartel Conduct and Resale Price Maintenance Audit for key client
from 2016 to date, conducting comprehensive and in-depth cartel conduct and resale price maintenance audits for a key client of the firm as part of the client’s compliance initiatives and to assist the client determine the level of competition law risk exposure within their sales team.
The Coca-Cola Company (TCCC)
led the team acting for TCCC in both the M&A and merger clearance aspects of a variety of transactions in Australia including in the 2023 and 2022 acquisitions of various non-alcoholic drink brands in Australia, New Zealand and Fiji, including Mount Franklin, Deep Springs, L&P and Kirks from its bottling partner, Coca-Cola Europacific Partners; in the 2021 sale of its 45% interest, together with its bottler, then known as Coca-Cola Amatil, in the Made Group of Companies (owners of the Cocobella, Rokeby Farms, Impressed Juice and Nutrient Water brands); in the 2018 acquisition of its 45% interest in the Made Group of Companies, together with Coca-Cola Amatil.
Competition and Consumer Law Compliance programs
designing, developing and then providing training to many different clients in many different industries on Competition and Consumer law.
Cotton Seed Distributors
in 2023, advised CSD and negotiated an enforceable undertaking between CSD and the ACCC in relation to CSD’s agency agreements given the ACCC’s view that these may have the effect of substantially lessening competition in relevant markets.
Dairy Farmers Milk Co-operative
in 2022, advised DFMC in relation to the re-authorisation of their back-to-back milk purchasing policies and pricing arrangements with DFMC farmer members and Bega, which involved liaising with and lodging a detailed submission with the ACCC’s Competitions Exemptions team. This led to a favourable outcome being achieved for DFMC, with the ACCC agreeing to grant a further authorisation of these arrangements for 10 years.
Decathlon
in 2019, represented Decathlon in relation to a section 155 notice issued to it by the ACCC, the subsequent ACCC investigation and then proceedings which were commenced by the ACCC in the Federal Court against Decathlon arising out of breaches of various mandatory safety standards.
Exclusive Dealing Review for FMCG client
completed an in-depth competition law review in each of 2022, 2021 and 2020 for a key client in relation to an exclusivity restraint and its rollover in a core commercial supply agreement with a retailer. This involved an assessment of the purpose and effect of the restraint on competition in various FMCG markets which amongst other things required an analysis of market scan data and consumer behaviour data.
KU Children’s Services
in 2023, advising KU Children’s Services on a compulsory notice issued to it by the ACCC as part of its pricing inquiry into childcare costs.
Subway Systems Australia
from 2016 to date advised Subway Systems on various of its advertising and marketing campaigns.
Unfair contract terms redrafts
from 2016 to date, reviewed multiple sets of terms and conditions of clients from a wide variety of industries for compliance with the unfair contracts terms provisions of the Australian Consumer Law.
Water Filters Australia
in 2022, advised WFA on various voluntary product recalls it implemented as a result of the introduction of various mandatory standards on button batteries.

Recognition & Awards

Best Lawyers in Australia™

2025-2027 | Commercial Law

2025-2027 | Corporate Law

Lawyers Weekly – Partner of the Year Awards

2022 | Competition, Trade & Regulation — Finalist

Thomson Reuters Stand-out Lawyers

2026 | Independently rated stand-out lawyer

Committees & Memberships

  • Member (and from time-to-time, Chair) of the Advertising Standards Industry Jury,
  • KU Children’s Services, Chair of the Board 2016-2021
  • Director, KU Children’s Services 2012-2021
  • Managing Partner, Addisons 2011-2016
  • Member, Competition Law Discussion Group
  • Member, Law Society of NSW

Qualifications

  • Bachelor of Arts (Honours)/Bachelor of Laws, University of Sydney